ABOUT US
INTRODUCING THE BRAND
SASSY BEAUTIFUL GIRL
SBG stands for Sassy Beautiful Girl — a wearable art brand made for girls who stand out, speak their mind, and embrace what makes them different.
Founded between Winter 2023 and Spring 2024, SBG was created as a way to bring original art into everyday life. What started as clothing, accessories, and creative pieces made through a daily art practice became a brand built to let those pieces move through the world.
MEET THE FOUNDER
A LIFE OF FASHION AND ART
Sofia BG is the founder of Sassy Beautiful Girl. Sofia has been a student of fashion all her life, most notably beginning with a Nylon Magazine subscription gifted by her mother on her ninth birthday. Her credentials stem further back than that, and can even be traced to a determination to wear orange and pink together at age 4, despite being told those colors do not go together.
Sofia has continued to build her creative path through multiple sewing classes over the years in order to consistently brush up on her technical skills. Later came an internship with DC Fashion Week 2024, hands-on work as an intern and on-set assistant for HOK and DJS Lifestyles, and two years studying fashion design at the School of the Art Institute of Chicago.
SBG brings all of those influences together through pieces that are personal, expressive, and made with raw creative energy.
THE MISSION & VISION
MADE TO STAND OUT
SBG is colorful, rich, and full of life. Maximalist, yet sophisticated. The brand is inspired by nature, seasonal cycles, spirituality, ancient art, and the mix of cultures that shaped the founder’s eye growing up in Washington, D.C.
The mission is to remind people that being different is not something to hide. We are all different from one-another in our own way. SBG is for anyone who lives authentically, thinks curiously, and appreciates life in all its details. Each piece is made to help people accept their quirks, enjoy their individuality, and wear what makes them feel like themselves.